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Sponsorship Inquiry: Children's Arts Festival

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Rio Grande Valley Children’s Arts Festival 2017-18: Executive Summary

For the sixth consecutive year, in the fall of 2017, KidsTalkAboutGod.org plans to offer the children of the Rio Grande Valley another opportunity to win a dude ranch family vacation by writing and drawing for publication in an online book. This online book will feature exclusively the artwork and writing of Rio Grande Valley children. To view the online book (Kids Color Me Bible Gospel of John) published from last year's festival entries, please visit www.KidsTalkAboutGod.org/kcmbgj.

Two dude ranch family vacations will be awarded for this year’s arts festival. One dude ranch vacation will be awarded to a child third grade and younger and the other will be offered to a child in fourth through sixth grades (no older than 12). Each dude ranch family vacation prize is good for the winning child, accompanying parents and some immediate family. A maximum number of family members included in the prize is agreed to between KidsTalkAboutGod.org and the ranch providing the prize. If a family wishes to bring more people, they must work out payment directly with the ranch.

Background: The Children’s Arts Festival was tested successfully from 2008 to 2010 as an international, online arts festival. Children ages 5-12 answered questions from the Gospel of John and drew art to illustrate their answers. The best of their work was published in the Kids Color Me Bible Gospel of John, an online storybook Bible available for free viewing and downloading at www.KidsTalkAboutGod.org.

In 2012, Carey & Lisa Kinsolving launched the RGV Children's Arts Festival. Altogether 26 children have won dude ranch vacations for their families. Each child winner has a web page at www.KidsTalkAboutGod.org/winners. Cherokee Park Ranch in Colorado and a ranch yet to be determined will host the 2017-18 RGV Children's Arts Festival winners and families.

Goals and Objectives: Like last year, the focus of the RGV Children’s Arts Festival will be the Gospel of John. Two sets of five questions for the 2017-18 school year will be posted at www.KidsTalkAboutGod.org/rgv. Children will answer and illustrate one or more of five festival questions. The best answers and artwork will be featured in a Kids Talk About the Gospel of John online book. The best art and writing will be published at a later date in the Kids Color Me Bible Gospel of John, which is a free, online book that website visitors can view or download and print to use as Bible lessons.

Methodology & Timetable: From September 2017 through April 28, 2018, the following six objectives should be complete: 1) Prepare web page and media materials for announcement of arts festival, 2) Publicize and promote the RGV Children’s Arts Festival, 3) Evaluate children’s writing and art for online book on the Gospel of John, 4) Design and build online book with all the semi-finalist answers and artwork from festival, 5) Choose finalists and winners with aid of online voting and prominent community judges, and 6) Promote media coverage of festival announcement in the fall and announcement of winner in the spring.

Evaluation: The success of bringing another RGV Children’s Arts Festival to the Rio Grande Valley is easily measured. Look at the quality of the Kids Talk About the Gospel of John online book, evaluate festival media coverage, and ask the child winners and families about their dude ranch vacation experiences.

Travel Expenses: In addition to festival winners receiving a week vacation for their families at dude ranches, KTAG will give the winners at least $600 each to help pay for travel expenses.

Online Voting: We have done online voting every year successfully. We plan to use a different online voting module or service that is more user friendly than the one we used this past year.

Contact: KidsTalkAboutGod.org CEO Carey Kinsolving is organizing the festival and serving as executive director. His phone number is 956-433-1300 and email is carey@KidsTalkAboutGod.org.

Summary of Web Exposure for All Sponsors
Regardless of when companies or professionals sponsor, all will receive exposure through the placement of their logos or names on the arts festival web page at www.KidsTalkAboutGod.org/rgv. The logos or names will stay on the festival web page through April 28, 2018. If a sponsor has a website, the logo or name will be a live link to it.

Sponsors Increasing Festival Poster Distribution
Edible Arrangements creates amazing fruit arrangements. It has offices in McAllen, Mission, Harlingen, Weslaco and Brownsville. Edible Arrangements has agreed to deliver festival posters to its customers throughout the Rio Grande Valley.

The owner of the Interstate Batteries franchise in the Valley has offered to distribute festival posters to its customers and to more than 200 distributors in the Valley.

We will seek to renew these poster distribution agreements and look for more distribution networks.

POSITIVE PRESS for 2015-16 (the last complete cycle of a festival year) -- The following publications printed articles about the RGV Children's Arts Festival (see www.KidsTalkAboutGod.org/rgvmedia for clips):

FESTIVAL STARTING (September 2015): Valley Christian Magazine (mentioned in nearly every monthly issue), Port Isabel South Padre Press, The Monitor, Edinburg Review, Valley Town Crier, Brownsville Herald, San Benito News, Mid-Valley Town Crier, Valley Town Crier, South Padre Parade and Texas Border Business.

ONLINE VOTING (February 2016): More than 19,000 online votes in 10 days!

WINNER ANNOUNCEMENT (May-June 2016): Valley Christian Magazine, Port Isabel South Padre Press, The Monitor, Valley Town Crier, Brownsville Herald, San Benito News, Mid-Valley Town Crier, Valley Town Crier, South Padre Parade, Texas Border Business and RGV Children’s Arts Festival Facebook page.


Timeline for 2017-18 Publicity Campaign

For a summary of the 2015-16 RGV Children’s Arts Festival media campaign, please visit www.KidsTalkAboutGod.org/rgvmedia.

August 2017
Produce public service announcements for television and radio.

September 2017
Valley Christian Magazine is running the Kids Talk About God column every month. We're promoting the arts festival at the bottom of the column. This high-quality magazine is distributed in RGV churches.

Posters: Get RGV Children’s Arts Festival Posters printed. In 2015, the posters were distributed throughout the Rio Grande Valley through Doctor’s Hospital at Renaissance, Edible Arrangements and Interstate Batteries.

Television: We will send Channels 5 (KRGV), 4 (KGBT) and 23 (KVEO) our public service announcements for the arts festival each year. To view previous public service announcements, please visit www.KidsTalkAboutGod.org/rgvmedia.

Newspapers: RGV Children’s Arts Festival press releases will be sent to the following newspapers: The Monitor, Valley Morning Star, Brownsville Herald, Valley Town Crier, Edinburg Review, Port Isabel South Padre Press, South Padre Parade, San Benito News, Texas Border Business and Mid-Valley Town Crier. Distribution of 2017-18 press releases should be easier because working relationships have been developed with editors.

December 14, 2017: Last day to submit arts festival entries.

January 2018: Evaluate entries. Select semi-finalists.

February 2018: Publish RGV Kids Talk About the Gospel of John book showcasing all the semi-finalist entries. Publicize online voting.

March 2018: Ask judges to vote. Determine winners.

April 28, 2018: The 2018 awards ceremony media event at Art Village on Main Event Center is scheduled to begin at 6 p.m. on April 28, 2018 (Saturday). All finalists, sponsors and judges will be invited. If Yoli Cantu’s work load is not too great in January, she will do another fused-glass rendering of both winners' art and/or writing, which will be unveiled at the awards ceremony.

Summer 2018: Winners and their families will vacation at Cherokee Park Ranch in Colorado or another ranch, yet to be determined (one family at each ranch).

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